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Benefits
From the Gate to the Plate
They're registered, commercial, seedstock, feeder, cows, calves and bulls.
They're an investment, a hobby, or our livelihood. Cattle can be many
things to a cattleman at any given time but the fact is they're all the same in
the end... food. Steaks, burgers, roasts and ribs. They end up on
someone's plate thousands of miles away. That is why Beef Quality Assurance
programs are an important aspect of the business all cattleman need to address.
Delivering a safe and quality product is the best way to increase consumption of
beef.
As a Texas food producer, your livelihood
depends on securing the consumer's trust. It doesn't matter whether your
herd is large or small. Starting with your genetic plan for your cowherd
all the way through branding, weaning and beyond, the day-to-day management of
your cattle impacts the wholesomeness and quality of beef.
Meat scientists estimate there are 542
potential consumers just for the steaks and roasts of a single beef carcass.
Your management at the cow-calf and stocker level makes a big difference in
whether or not those 542 consumers have a good, wholesome eating experience.
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